Sydney, Australia — 12 June 2025 — Fabulous50s, the global wellness brand followed by more than two million women, today unveiled the Fabulous50s Kickstart Challenge—a one-week program that blends low-impact fitness, hormone-supportive nutrition, glow-up techniques, mindfulness, and daily mindset boosts to help women over fifty feel renewed in just seven days.
Created by fitness icon Schellea Fowler, the Kickstart Challenge distills her most-loved workouts and lifestyle tools into a simple, doable plan that requires just 190 minutes of movement across the week. Participants receive a day-by-day workout calendar, a carefully balanced meal plan tailored for peri- and post-menopause, two quick “glow-up” rituals to refresh skin and mood, guided mindfulness practices, a comprehensive progress-tracking workbook, and printable affirmation cards to reinforce self-belief.
“Midlife should be a springboard, not a setback,” says Schellea Fowler. “I designed the Kickstart Challenge so women can taste what strong, calm, and confident truly feels like, without complicated routines or impossible schedules. One focused week is all it takes to spark the momentum that changes everything.”
The program’s structure walks participants through daily, low-impact sessions that strengthen muscles and improve flexibility while protecting joints. Nutritionally, the seven-day menu emphasizes balanced macronutrients and phyto-rich foods known to support hormone stability, steady energy, and satiety. Mindfulness scripts help quiet racing thoughts, while the glow-up techniques add a quick dose of radiance for days when motivation needs a push.
Early testers are already sharing impressive results, from significant weight loss and posture improvements to renewed zest for everyday activities. Testimonials highlight the program’s realistic pacing and the camaraderie of the Fabulous50s online community.
“Women tell me all the time, ‘I just want my spark back,’” Fowler adds. “This challenge hands them the match, the fuel, and the cheer squad they need to light it.”
The Fabulous50s Kickstart Challenge is open now. Women can sign up to get started here.
About Fabulous50s
Fabulous50s is a multimedia wellness platform founded by Schellea Fowler. Through evidence-based workouts, lifestyle guides, and a supportive global community, Fabulous50s empowers women over fifty to live stronger, happier, and more confident lives.
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