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Why I Started Fabulous50s for Women Over 50

Why I Started Fabulous50s for Women Over 50

Picture of Schellea

Schellea

exercise over 50

Life can feel unrecognizable in an instant, especially in midlife. One moment you’re juggling a business, raising children, and managing a home. The next, everything shifts. That’s exactly what happened to me. 

After selling the business my husband and I ran for decades and watching all three of my sons move out, I found myself in unfamiliar territory. Who was I now? What came next?

In the midst of that uncertainty, I started asking other women a powerful question: “What do you see when you look in the mirror?” Almost every woman responded with a list of flaws. 

But I saw something different. I saw women with unique beauty, deep wisdom, and untapped confidence. 

That simple question became the spark that lit a global movement, Fabulous50s for women over 50. This is the story of how it began and why it matters.

The Turning Point

For years, I was wrapped in the rhythm of running a business with my husband. We started it in our early 20s and poured everything into it. It became part of our identity, our routine, and our foundation. 

But after we sold it, the daily structure was gone. At the same time, our home changed from a busy place with three boys to a quiet, empty nest.

I felt lost without the business or the daily tasks of being a parent. A lot of women in their middle years go through this: they suddenly feel like everything they know is gone and they don’t know what to do next. 

But in that empty space, I found a rare chance to change who I am and make something new not just for me, but for all the women who are going through the same uncertain time.

Why I Became a Stylist in My 40s

Instead of fading into the background, I decided to retrain in something that had always interested me: style. In my 40s, I went back to school to become a professional stylist. I founded Fabulous After 40, where I helped women rediscover their personal style. But during those styling sessions, I noticed a pattern.

Before any shopping trip or wardrobe overhaul, I would ask, “What do you see when you look in the mirror?” The answers were heartbreaking. 

Women in their 40s, 50s, and 60s weren’t seeing how beautiful they were; they were seeing wrinkles, weight, or how tired they were. But when we highlighted their best features, everything changed. They relaxed their shoulders and smiled more. And most importantly, women started to see themselves again, not as invisible, but as vibrant.

That change in self-perception became the foundation for something much bigger: Fabulous50s for women over 50.

Why So Many Women Over 50 Feel Invisible

One of the most common experiences women share with me is a sense of invisibility. They walk into shops and are ignored. They speak in meetings and are overlooked. And when they post photos online, they are ignored. Society sends a message at some point: “You’ve had your time.” But I’m here to tell you that this is our time.

Fabulous50s was born out of a desire to flip that script. Women over 50 are not invisible; we are full of life, smart, stylish, and strong. 

The issue does not lie in our age but in the interpretation of its significance. I created this platform to challenge those perceptions, to help women stand taller, speak louder, and dress in a way that reflects who they really are.

Where Fabulous50s Is Today

Today, Fabulous50s has grown into a vibrant fitness and lifestyle platform that empowers women over 50 to live with strength, confidence, and joy. What started as a personal project about style has grown into an all-in-one fitness and wellness hub for women in their 40s, 50s, and beyond. It offers workouts, health advice, mindset tools, and lifestyle inspiration.

My journey has naturally grown alongside the Fabulous50s community. As I discovered more about what truly supports a healthy, fulfilled life in midlife, I pursued qualifications that would allow me to support other women on a deeper level. I became a certified fitness instructor and personal trainer, specializing in exercise and brain health for older adults. My focus is on longevity, mobility, vitality, and mental clarity, the real foundations of a thriving life as we age.

But my commitment goes far beyond fitness. I hold a Neuro Athletics Coaching Certificate (NACC) from Neuro Athletics, completed Meditation Teacher Training through Yoga Coach, and earned my Fashion Styling Certification from the Australian Style Institute, along with an Advanced Personal Colour Analysis qualification from AOPI. This wide range of expertise allows me to help women with how they look, how they move, how they feel, and how they show up in their lives every day.

With Fabulous50s, I continue my heartfelt mission to remind every woman that she deserves to feel confident, full of energy, and excited about life at any age and at any stage.

READ ALSO: This 14-Day Belly Fat Challenge Will Make You Feel Fabulous Over 50!

Creating a Community Where Women Cheer for Women

The most powerful thing about Fabulous50s is the community. Women from all over the world gather in the comments, in the private groups, and on social media to lift each other up. There is no competition, no judgement, and no “too old” here. Just women cheering for women.

In a world that often pits women against each other or sidelines us after a certain age, this community is proof that we are stronger together. Fabulous50s for women over 50 is about more than lifestyle, it’s about legacy. It’s about showing younger generations that life doesn’t end at 50, it begins again.

What Fabulous50s Means to Me Today

Today, Fabulous50s isn’t just a channel or a brand. It’s a mission. It’s my purpose. Every video, article, and workshop is created to help women find their spark again.

This platform exists to remind you that:

  • You don’t have to shrink to fit someone else’s version of beauty.
  • You don’t need to look 20 to feel radiant.
  • You have value, wisdom, and power right now, exactly as you are.

Fabulous50s for women over 50 is a celebration of all that we are and all that we’re becoming.

Final Thoughts

Starting over isn’t easy. Feeling lost in midlife is more common than we admit. But there is so much joy on the other side of that uncertainty. You start to change when you take even one small step, like dressing differently, moving your body with love, or questioning the idea that you’re invisible.

Fabulous50s is here to help women over 50 on their journey. Not to tell you who to be, but to remind you of who you are: strong, beautiful, tough, and totally deserving of care and attention.

Welcome to your next chapter. Let’s make it fabulous together.

Updated on October 5, 2025
This article was originally published on May 15, 2018 and has been updated for accuracy and clarity

The Author

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About Schellea Fowler

Schellea Fowler, the visionary founder of Fabulous50s, brings over three decades of leadership and expertise in small business to her legacy. Not only has she achieved personal success, but she has also become a mentor, generously sharing her extensive experience with emerging entrepreneurs.

After retiring at 50 in 2016, Schellea’s passion for continuous growth led her to pursue further qualifications, becoming a certified fitness instructor and personal trainer specializing in exercise and brain health for older adults. Through Fabulous50s, Schellea continues her mission of inspiring women to embrace and celebrate every phase of life with confidence and vitality.

Her diverse qualifications reflect her commitment to holistic well-being, including a Neuro Athletics Coaching Certificate (NACC) from Neuro Athletics, Meditation Teacher Training from Yoga Coach, Fashion Styling certification from the Australian Style Institute, and Advanced Personal Colour Analysis from AOPI.

wellness expertise Schellea Fowler

In addition to her wellness expertise, Schellea is also a certified business and life coach, equipping her to empower women not only in health and fitness but also in their personal and professional growth.

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