5 Makeup Trends for Women Over 50 in 2024

5 Makeup Trends for Women Over 50 in 2024

Women over 50 are changing what it means to be elegant and graceful in a world where beauty and fashion are always changing. 

The year 2024 brings forth a myriad of makeup trends tailored to enhance the natural beauty of mature women.

As we explore the beautiful world of cosmetics for women over 50, our goal is to show you the newest styles that make you look older with class and style.

This year’s makeup trends for women over 50 include everything from natural skin foundations that glow to food-inspired lipsticks. You’ll love them!

1. Skin-Enhancing Foundations For Natural Look

Beauty knows no age, and the contemporary makeup scene is echoing this sentiment louder than ever. 

When it comes to makeup trends for women over 50 in 2024, the spotlight is on skin-ehancing foundations, which are soft, creamy, and easy-to-blend. 

For women over 50, this means letting go of heavy foundations and opting for lightweight, breathable alternatives.

These makeup bases not only support skin health but also skillfully camouflage imperfections that often accompany aging, such as dark spots and fine lines. 

If you want to avoid pulling or tugging on your skin, it is important to choose a foundation that matches your skin tone and goes on smoothly.

These formulations prioritize hydration, luminosity, and anti-aging properties. For a glowing, young-looking face, look for foundations that contain hyaluronic acid and vitamin C.

Our Recommendations:

2. Subtle Eyes

In 2024, eyes will be the star of the makeup world because they are thought to be the windows to the soul. For women over 50, subtle yet captivating eye makeup can work wonders.

Do not wear heavy, dramatic eye makeup anymore, especially if you are not going to a fancy nightclub or a televised award show. 

High-precision Liners

This lets you shape your eyes and draw attention to them without using too many colors.

Tips for applying: Set your end point at a dot just outside the eyelids, make sure the line is even, and then draw out from the lash line to the dot.

READ ALSO: 15 Best Retinol Eye Creams to Fight Wrinkles in 2024

Elegant Eyeshadow Palettes

If you are going to use eyeshadow, go for eyeshadow palettes with neutral, earthy tones, which are dominating the market. 

These shades not only complement mature skin tones but also add a touch of sophistication. 

Consider matte finishes for a timeless appeal and experiment with warm browns, soft pinks, and taupe hues.

READ ALSO: 10 Makeup Tips For Menopausal Skin Changes For Women Over 50

Defined Brows for a Polished Look

Well-defined brows are a key element in framing the face. The trend in 2024 leans towards fuller brows that maintain a natural arch. 

Use a brow pencil or powder to fill in sparse areas, creating a polished yet authentic look.

Our Recommendations:

3. Radiant Glow with Highlighters

Achieving a radiant glow is a universal desire, and women over 50 can achieve this with the strategic use of highlighters. 

The goal is to illuminate the high points of the face. Invest in highlighters with a subtle shimmer, steering clear of overly glittery options. 

Apply to the cheekbones, bridge of the nose, and cupid’s bow for a luminous effect. Cream and liquid formulations are preferable for a seamless blend into mature skin.

READ ALSO: The Best Beauty Essentials For Women Over 50

Our Recommendations:

4. Lip Mastery: Classic Reds and Nudes

Lips are a way to show who you are, and in 2024, the focus will be on classic choices that make women over 50 look more beautiful.

Red lipsticks never go out of style, and the same goes for nude hues. Pick colors that go with the undertones of your skin and choose creamy formulas that will not dry out your skin. Matte or satin finishes add a classy touch without being too much.

While food-inspired makeup, like cherry-cola lips, was a major trend last year, 2024 brings a nuanced perspective. According to Clarins’ Beauty Daily, some food colors might be too harsh on older skin, but red lips should not be ruled out. 

According to research, red lipstick can make your face look younger by making the contrast between your skin tones stronger.

Getting the right shade for your skin tone is very important.

Our Recommendations:

5. Minimal Blush

Makeup experts say that 2024 will be different from previous years’ trends that focused on blush. In this new direction, applying blush should be done in a more muted and soft way. 

For a natural look on the face, my friends at Cosmopolitan suggest products like Rare Beauty Soft Pinch Blush and tell people to pick neutral colors and buff them out.

Not only does minimal blush look good on older skin, it also fits with the current trend of understated elegance. Use this simple style to bring out your natural beauty.

READ ALSO: Top 5 Biggest Makeup Mistakes On Mature Eyes

Our Recommendations:

Closing Thoughts

In 2024, the makeup trends for women over 50 will be all about embracing their uniqueness and the beauty that comes with getting older. 

There are many choices in cosmetics, from foundations that make your skin look better to elegant eyeshadows and classic lip colors. 

Remember that beauty never goes out of style, and these trends are meant to bring out your natural grace and elegance.

♡ Love ♡,



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About Author

Schellea Fowler

Schellea Fowler

Schellea Fowler, founder of Fabulous50s, has amassed over three decades of excellence in small business leadership and expertise. Beyond her personal achievements, Schellea’s legacy is enriched by her role as a mentor, guiding emerging entrepreneurs with best practices from her experience. Post-2016, (after retiring at 50) her commitment to growth led her to further qualifications, all while maintaining her vision to empower and inspire women to feel excited about the stage of life they are in, and to and embrace and celebrate the aging process.

Recently, Schellea decided to expand her knowledge base. She’s currently immersed in the Clean Health Master Personal Trainer program.

Her additional qualifications include: Fashion Styling from the Australian Style Institute, Advanced Personal Colour Analysis from AOPI,  and Meditation Teacher Training from Yoga Coach.

Above all, Schellea’s mission is simple yet profound: to support women in embracing the aging process with confidence and grace.

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About Author

Schellea Fowler

Schellea Fowler

Schellea Fowler, the visionary founder of Fabulous50s, brings over three decades of small business leadership and expertise to her legacy. Not only has she excelled personally, but she has also become a mentor, generously sharing her wealth of experience with emerging entrepreneurs.

After retiring at 50 in 2016, Schellea’s commitment to continuous growth led her to pursue additional qualifications. A qualified fitness instructor, she is presently continuing her master trainer program, specializing in exercise for older adults. Through Fabulous50s, Schellea remains devoted to her vision of empowering and inspiring women to embrace and celebrate their current stage of life.

Her additional qualifications include: Fashion Styling from the Australian Style Institute, Advanced Personal Colour Analysis from AOPI,  and Meditation Teacher Training from Yoga Coach.

Above all, Schellea’s mission is simple yet profound: to support women in embracing the aging process with confidence and grace.

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